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Learn The Secrets

To Create Professional-Level Beverage & Product Photography

without wasting years of trial and error.

 

 A course elevating beverage and cocktail photography skills for photographers around the globe. Give your images the boost they need for landing high-paying retainer clients

I’M READY TO BECOME A PRO
  • Do you dream of the day when you are able to produce professional-quality imagery that commands a high price tag from your dream clients?
  • Do you wish that you could regularly book high-paying liquor brands, who value your skill in photographing beverages and products?
  • Are you currently passing on beverage, cocktail, and product photography jobs because you’re not confident in shooting that specific subject matter?

 

Or maybe you’re disappointed with your own photography work.

You feel like you cannot ask to be paid what you are worth from clients because your work doesn’t quite measure up.

You currently feel stuck in a “lower tier” of photographers who cannot get noticed for doing professional quality work.

What if I told you

You CAN stop working for free?

No more work completed in exchange for free product. Reality check >>>> This is causing you to resent the work itself.

Imagine being hired by a liquor brand for in-house photography. Or signing a monthly retainer contract with a liquor brand.

Recurring revenue sounds nice right? 

  • Imagine feeling confident in your own skills and ability, because you are now able to create the imagery you truly enjoy.
  • Imagine confidently approaching brands with your work, knowing that it is impressive and worth being well compensated for.

 

The reason why you are feeling this way and not signing large retainers with brands is because of the lack of resources that are specific to beverage and cocktail photography.

It’s not your fault. There are A LOT of food photography resources (which is already a very saturated market) but tutorials or resources specifically to photographing drinks, glassware and bartenders are scarce.

Recurring revenue sounds nice right?

  • Imagine feeling confident in your own skills and ability, because you are now able to create the imagery you truly enjoy.
  • Imagine confidently approaching brands with your work, knowing that it is impressive and worth being well compensated for.

The reason why you are feeling this way and not signing large retainers with brands is because of the lack of resources that are specific to beverage and cocktail photography.

It’s not your fault. There are A LOT of food photography resources (which is already a very saturated market) but tutorials or resources specifically to photographing drinks, glassware and bartenders are scarce.

Let me guess...

You're wasting time searching the internet and slogging through lengthy YouTube tutorials to find relevant education, but it ends up only partially applying to drink photography.

You're spending lots of trial and error to see what actually works or helps with drink photography.

It’s time to STOP turning down paying jobs from liquor & beverage brands because you aren’t confident you can fulfill the deliverables at the quality level the client demands.

JOIN COCKTAIL CAMERA PRO TODAY

Let me guess...

You're wasting time searching the internet and slogging through lengthy YouTube tutorials to find relevant education, but it ends up only partially applying to drink photography.

You're spending lots of trial and error to see what actually works or helps with drink photography.

It’s time to STOP turning down paying jobs from liquor & beverage brands because you aren’t confident you can fulfill the deliverables at the quality level the client demands.

SIGN ME UP
This course is absolutely worth the money! Cocktail photography is such a specific niche, and it can be hard to find education focused on this topic. Jordan's course is pure gold.

Risa Weaver-Enion

This is an amazing intro to beverage photography. The amount of detail that went into the course is second to none. If you’re thinking about taking the course, stop thinking about it, & just do it. You wont regret it.

Caden L.

Would you be surprised to hear this actually happened to me?

 

I accepted a liquor job, despite not really knowing how to best fulfill and execute on the deliverables, and then my client was clearly disappointed with the results.

Womp womp.

I felt very insecure in my abilities as a photographer, as well as in my business. I knew the type of clients I wanted to work for and the level of work I wanted to produce, but I felt stuck and a bit mystified on how to go about it.

  • How could I create “cinematic” and engaging imagery no matter what environment I was working in?
  • Most liquor clients needed me to shoot in dark bars, but how could I do that well and do it effectively?

There were so many questions that simply took a lot of time, trial and error, and messing up, before I figured it out.

if you are new here

Hi, I’m Jordan Hughes

A multi-disciplinary creative in the food & beverage industry.

I personally work as a photographer, videographer, and recipe developer for respected brands, bars and restaurant groups (so I walk the walk AND talk the talk). In 2017, I started the Instagram and blog titled “High-Proof Preacher”, which has since been featured in Forbes, AskMen, Liquor.com, VinePair & on The Today Show.

I was also awarded both the editor’s & reader’s choice for Best Drinks Instagram by Saveur Magazine.

In 2021, I launched the Cocktail Camera e-learning platform to provide specific education about beverage and product photography and content creation. Between both the 101 and Pro-level courses, Cocktail Camera has helped just under 1,000 students from all over the world, including students across the United States, Germany, France, Great Britain, South Korea, Dubai, India, Australia, and beyond.

As Seen In

if you are new here

Hi, I’m Jordan Hughes

A multi-disciplinary creative in the food & beverage industry.

I personally work as a photographer, videographer, and recipe developer for respected brands, bars and restaurant groups (so I walk the walk AND talk the talk). In 2017, I started the Instagram and blog titled “High-Proof Preacher”, which has since been featured in Forbes, AskMen, Liquor.com, VinePair & on The Today Show.

I was also awarded both the editor’s & reader’s choice for Best Drinks Instagram by Saveur Magazine.

In 2021, I launched the Cocktail Camera e-learning platform to provide specific education about beverage and product photography and content creation. Between both the 101 and Pro-level courses, Cocktail Camera has helped just under 1,000 students from all over the world, including students across the United States, Germany, France, Great Britain, South Korea, Dubai, India, Australia, and beyond.

As Seen In

Here's the real honest truth about my journey

When I was first starting out...

 

  • Most photography resources are not specific to photographing cocktails, beverages, and liquor products, as there are a lot of subtle nuances and special skills needed in order to do it well.
  • It takes a lot of time to learn something for free on YouTube. You might be able to link enough tutorials together over time, but it’s a lot of searching and finding the right tutorials that are actually good and again, likely not specific enough to this niche of photography.
  • I learned everything through a combination of gradually piecing different resources and advice together, and also screwing up. But once I figured out how to do drink and product photography really well– it was like I “unlocked” something truly amazing

And since then...

 

  • Everything started clicking into place– not only career and finance wise, but my creative potential just exploded. I almost never feel limited by my own ability anymore–if there’s a type of imagery I want to create, I can figure out how to do it. When a client tells me what they need, I’m confident in my ability to not just meet their expectations, but to exceed them.
  • The first few people I taught, or at the very least shared advice with, I got to see that same “switch” or “unlocking” for them. It’s like I get to relive that special process all over again, and be a part of someone else’s creative journey.

This is exactly why I created Cocktail Camera Pro.

I’M READY TO BECOME A PRO

Cocktail Camera Pro is a premiere online learning experience tailored to photographers who want to master the lucrative niche of beverage photography.

Cocktail Camera Pro starts by walking you through beverage photography fundamentals, as well as providing important overviews of concepts around color theory and how to best utilize light, shadow and texture.

This self-paced course, is packed with practical instruction and detailed tutorials.

Module 1: The Fundamentals of Beverage Photography

Module 2: Understanding & Using Flash

Module 3: Upping Your Game

Module 4: Putting it All Together

You also receive lifetime access to the course material, so you can always go back and review any of the lessons whenever you need.

After completing this course, you will have the basic knowledge and skills to confidently capture cocktails, products and other beverages in a way that is seen as dynamic and creative.

Whether your goal is to simply up your “Instagram game” or to better serve your beverage clients, or to promote your bar, this course will transform how you use your smartphone and/or camera.

4 modules packed with over 25+ engaging lessons. All pre-recorded / self-paced, with lifetime access.

$997 >> $497

I’M READY TO BECOME A PRO

The online course progresses into showing you how to use and master off-camera flash, giving you the most control of the look and feel of your images.

You will then learn how to capture cocktails, and people making them, both in a home studio environment and a bar & restaurant setting.

This is perfect for new or intermediate photographers / bloggers / content creators. People who have some foundational photography knowledge, but need some extra help to get them to that next level.

This course is perfect for you if you already have some general interest in the food and beverage industry.

Once you become a Camera Cocktail Pro student you can expect to:

  • Book liquor brand clients
  • Improve your camera confidence
  • Increase your income and earnings

The skills learned in Cocktail Camera Pro dramatically elevate students’ quality of work, and help students realize they are capable of creating incredible work.

In Cocktail Camera Pro you can expect to
  • Learn the fundamentals of producing professional beverage and product photography
  • Learn not just how to use flash and artificial lighting, but how to thoroughly understand it
  • After taking Cocktail Camera Pro you will never again be dependent on the sun or time of day to take compelling and high-quality imagery
  • Develop the confidence and skills to approach, pitch and book beverage brand clients
  • You will be able to connect with like-minded creative and fellow beverage photographers
  • Anytime you book a beverage shoot, you can come back and review the course material (lifetime access)
  • Ongoing education and support through periodic live streams with industry experts

Many existing students have connected with fellow students in their region, and have even collaborated on projects together!

Ready to join our Cocktail Camera Pro Community?
JOIN COCKTAIL CAMERA PRO TODAY

The skills learned in Cocktail Camera Pro dramatically elevate students’ quality of work, and help students realize they are capable of creating incredible work.

In Cocktail Camera Pro you can expect to
  • Learn the fundamentals of producing professional beverage and product photography
  • Learn not just how to use flash and artificial lighting, but how to thoroughly understand it
  • After taking Cocktail Camera Pro you will never again be dependent on the sun or time of day to take compelling and high-quality imagery
  • Develop the confidence and skills to approach, pitch and book beverage brand clients
  • You will be able to connect with like-minded creative and fellow beverage photographers
  • Anytime you book a beverage shoot, you can come back and review the course material (lifetime access)
  • Ongoing education and support through periodic live streams with industry experts

Many existing students have connected with fellow students in their region, and have even collaborated on projects together!

Ready to join our Cocktail Camera Pro Community?
JOIN COCKTAIL CAMERA PRO TODAY

Cocktail Camera Pro is perfect for you if:

  • You are an aspiring or intermediate photographer

    Who has some foundational photography knowledge, but needs some focused education in order to take their skills and career to the next level.

 

  •  You’re a Cocktail hobbyist

    While the material is designed to help members “go pro,” the cost of enrollment is not out of reach of hobbyists or cocktail enthusiasts who simply want to improve the quality of their drink photography.

  • You’re a food photographer or food blogger

    Many of my students take the course to improve their skills AND add a revenue stream by being able to pitch and work with liquor brands.

 

  •  You’re a Bartender

    Who wants to be able to better promote their own work (creating imagery to promote your bars, or to promote your cocktails in bartending competitions, etc.).

Cocktail Camera Pro is perfect for you if:

You are an aspiring or intermediate photographer

Who has some foundational photography knowledge, but needs some focused education in order to take their skills and career to the next level.

 You’re a food photographer or food blogger

Many of my students take the course to improve their skills AND add a revenue stream by being able to pitch and work with liquor brands.

You’re a Cocktail hobbyist

While the material is designed to help members “go pro,” the cost of enrollment is not out of reach of hobbyists or cocktail enthusiasts who simply want to improve the quality of their drink photography.

You’re a Bartender

Who wants to be able to better promote their own work (creating imagery to promote your bars, or to promote your cocktails in bartending competitions, etc.).

Cocktail Camera Pro may not be for you if

You’re a complete beginner. Cocktail Camera Pro assumes that you have a camera and have some foundational knowledge on how to use it.

Similarly, the Cocktail Camera Pro is not for smartphone photographers. You need a stand-alone camera that allows you to manually adjust exposure settings and swap out lenses in order to fully take advantage of the concepts in the Pro course.

If you fall into this category, I created the Cocktail Camera 101 Course, which is geared for beginners and smartphone-only users.

Don’t take my word for it!

Check out what Shawn had to say about joining Cocktail Camera Pro.

My previous experience with photography courses has been that you typically get a general overview of topics and not much actual substance. But with Cocktail Camera Pro, it’s been the total opposite. The level of detail Jordan goes into is unlike ANYTHING I’ve found yet.

Shawn C.

Shawn is a Denver based photographer, who quite honestly has always had a lot of natural talent in photography, and was able to find some success with booking various local clients in between bartending shifts. However, since diving into Cocktail Camera Pro, he’s been able to master several essential tools and concepts (i.e. like off-camera flash) that has drastically improved his imagery, and has helped him stand out in a crowded sphere of photographers and content creators.

He says, “From the very first session, I found tools to add to my workflow that made an immediate impact on my work and directly led to booking more clients.”

Shawn has since gone on to work for Death & Co, Denver as their primary photographer and content creator. Death & Co is one of the industry’s most prominent, and esteemed craft cocktail bars, boasting numerous awards and successful books.

He is currently in the process of opening a creative studio with his business partner, and was recently hired to photograph his first cocktail book project.

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Frequently Asked Questions

I’M READY TO BECOME A PRO

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Cocktail Camera Pro is perfect for you if:

You are an aspiring or intermediate photographer

Who has some foundational photography knowledge, but needs some focused education in order to take their skills and career to the next level.

 

 You’re a food photographer or food blogger

You’re a food photographer or food blogger. Many of my students take the course to improve their skills AND add a revenue stream by being able to pitch and work with liquor brands.

You’re a Cocktail hobbyist

While the material is designed to help members “go pro,” the cost of enrollment is not out of reach of hobbyists or cocktail enthusiasts who simply want to improve the quality of their drink photography.

You’re a Bartender

who wants to be able to better promote their own work (creating imagery to promote your bars, or to promote your cocktails in bartending competitions, etc.)